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Why You Should Be Paying Attention To Netflix’s Stock Chart

Loading the player… Get ready to grab your popcorn — we’re now less than a week away from Netflix ’s ( NFLX ) Q1 earnings report next Monday, April 18. In Tuesday’s session, the stock was able to retake a critical level — the 200-day line — that it has been struggling to recapture. Can it hold above that level Wednesday? Global Rollout Impacts Financials The video-streaming powerhouse’s bottom line is projected to drop 73% to three cents a share as amid rising costs for its global rollout. Netflix hasn’t seen that large an earnings decline since Q4 2012. Analysts expect revenue for the quarter to jump 25% to $1.97 billion, which would be Netflix’s fastest growth in the last four quarters. All Eyes On Subscriber Growth And maybe even more so than those figures, Wall Street will be looking closely at subscriber growth — a key metric for Netflix. In Q4, Netflix’s earnings and revenue beat estimates. So did its overall subscriber additions of 5.6 million, boosted by international markets. But its U.S. subscriber additions of 1.56 million missed expectations for 1.65 million new subscribers. The miss represented a slowdown in U.S. growth and sent shares tumbling over the next several weeks. Netflix may be able to redeem itself. A Baird survey out late last month points to “solid” U.S. additions in Q1, fueled by the recent launches of new seasons of original shows like “House of Cards” and “Daredevil.” Netflix itself has projected 6.1 million net additions for Q1 vs. 4.9 million a year earlier. Stock Retakes Key 200-Day Line Look for positive results to be a catalyst for the stock, which is currently trading 20% below its all-time high, reached in early December. Netflix has struggled to retake the 200-day line but finally climbed above that level Tuesday as it rallied 4.2%. Shares have risen more than 30% from their February low, hit in the wake of Netflix’s last quarterly report. Netflix Originals Seen As No. 1 In May, “grandfathered-in” subscribers will see a $2 price increase to $9.99 a month. One analyst sees the price increase creating a churn of just 3% to 4%, which is relatively low. One big reason why cord cutters may be unlikely to cut their Netflix subscriptions is the content. Morgan Stanley says that Netflix’s original content is now No. 1, putting it above Time Warner ( TWX )-owned HBO for the first time in the six years that Morgan Stanley has been tracking the video services. Still, the company faces stiff competition from a growing list of competitors besides HBO, including Hulu — co-owned by Walt Disney ( DIS ), 21st Century Fox ( FOXA ) and Comcast ( CMCSA ) — and Amazon ( AMZN ) Video. Will Disney Acquire Netflix? Netflix’s leadership in video streaming could make it a good acquisition target for Disney — or so said BTIG analyst Rich Greenfield in a report last week. He says that the buy would help the House of Mouse with succession planning and the erosion of its ABC and ESPN broadcast businesses. But whether or not Disney is actually interested in the move remains to be seen. Image provided by Shutterstock .

Why Netflix Might Be Able To Redeem Itself In Q1

Netflix ( NFLX ) shares are now starting to make a comeback after the news that its fourth-quarter U.S. subscriber growth missed expectations. The stock fell as much as 22% in the weeks following the news, despite strong overall subscriber additions. But with a new Baird survey  pointing to “solid” U.S. subscriber results in Q1, Netflix may be able to redeem itself come its next quarterly report in about two weeks. Baird said that the strong Q1 U.S. subscriber numbers can be attributed to the recent launch of new seasons of successful Netflix originals including “House of Cards” and “Daredevil.” Shares are climbing 3% in volume that’s tracking a little lighter than average Tuesday. The stock retook its downward-sloping 50-day line earlier this month and is now approaching the 200-day line. Netflix dropped below that level in the wake of the report of its weak Q4 subscriber growth. For Q1, analysts expect earnings to fall 20% amid rising costs, while revenue jumps 25%. Netflix is seen as the leader in video streaming, with an expanded global rollout announced in January. But it’s facing increasing competition as others start to take advantage of the cord-cutting trend. Competitor Hulu, a joint venture among Disney ( DIS ), Comcast ( CMCSA ) and 21 st  Century Fox ( FOXA ), is starting to create its own original content. Hulu and Netflix have both recently launched virtual reality apps that work with Samsung Gear VR, powered by Facebook ( FB )-owned Oculus. The high-end Oculus Rift headset began shipments this week. Disney was up 0.2% Tuesday, Comcast added 0.9%, and Fox was essentially flat. Facebook climbed 2.1%.

Apple Gains In Morgan Stanley Online Video Survey, Netflix Tops

Most cord-cutters still replace cable TV services with Netflix ( NFLX ) — no surprise there — but Apple TV gained in an annual Morgan Stanley survey of consumers who watch Internet video. Apple ( AAPL ) rolled out its fourth-generation TV hardware in late 2015, but it has shelved plans, at least temporarily, for a Web-based TV service amid stalled negotiations with programmers. The Apple TV streaming device costs from $149 to $199. Apple customers can subscribe to Netflix, HBO and full-season sports subscriptions as well as watch movies and TV shows served up from the iTunes store. Among those planning to cancel pay TV subscriptions, some 35% of the 2,500 consumers surveyed say they are most likely to switch to Netflix, says Morgan Stanley.  That’s down from about 40.7% in the year-earlier study. Apple TV moved up to 23%, from about 17% a year earlier. YouTube, the video website of Alphabet ( GOOGL )-owned Google figures two ways in the survey, in which respondents could give more than one answer. Some 20% of respondents said they might replace pay TV with YouTube Red, the new subscription service, while 29% cited the free, ad-supported version of YouTube. Amazon.com ’s ( AMZN ) online video service and Hulu were tied at 27%, with Time Warner ’s ( TWX ) HBO Now service right behind, with 25% of pay TV subscribers saying they were likely to switch to the service. “Among those without a pay TV subscription, Netflix usage is meaningfully higher (47%) vs. Amazon Instant Video (21%), suggesting Netflix is viewed as more of a replacement service to traditional pay TV,” said the Morgan Stanley report. “Netflix remains the leading online video platform for TV/film content in the US, with 40% of respondents saying that they use the service, still well ahead of YouTube (33%), Amazon Instant Video (22%) and Hulu Plus (14%).” Hulu is a joint venture of 21 st Century Fox Entertainment ( FOXA ), Walt Disney ( DIS ) and Comcast ( CMCSA ).