Style deemed critical factor for smartwatch success
Style will be a critical factor in the success or failure of upcoming smartwatches from the likes of Apple (AAPL), LG and Motorola, a new survey shows. Piper Jaffray on Tuesday released the results of a survey of nearly 100 well-heeled consumers in North America that was conducted over the past month. The respondents were asked for their opinions and preferences regarding watches and wearable devices. The average respondent was 32 years old with an annual household income of $130,000. Of those surveyed, 75% own a watch. They own an average of 2.4 watches. By contrast, just 18% of respondents said they own a fitness band. The most important factor when purchasing a watch is style, followed by price, the survey revealed. Fossil (FOSL) is the No. 1 preferred watch brand overall, with 13% share, followed by Michael Kors (KORS) at 10%. When split by gender, Timex is…