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High-Flying Tech Unicorns Will Get Wings Clipped

The private-market value of high-flying “unicorns” is certain to fall as the recent rout in stock markets and the continued weakness for initial public offerings take their toll. Lowered valuations reverberate in several ways, often leading to a slowdown in funding needed to keep companies afloat and also causing highly valued employees to head for the exits, several analysts said. Unicorns are privately held companies with valuations of $1 billion or more. CB Insights counts 152 of them, with a combined valuation of about $532 billion in the latest tally. But just like the value of a home for sale is not certain until it’s actually sold, the same is true of private companies. “The reset of unicorn valuations is not showing up just yet, but the conversations are happening,” said Anand Sanwal, CEO of CB Insights, which tracks IPO investing and unicorns. “We hear that companies are being advised to raise money sooner than later, as the capital available now may not be there in six months,” he said. The largest unicorn is Uber, the San Francisco-based ride-hailing company with a market valuation reported to be near $65 billion after completing a $2 billion funding round in early December. Following Uber is Chinese smartphone company Xiaomi, valued at $46 billion. Then comes accommodation-services provider Airbnb at $25.5 billion. Other high-profile unicorns include Snapchat, Spotify and Pinterest. There are various ways a company’s valuation is rated. A common method is tracking the market value of similar companies listed on stock exchanges. When their value falls, investors devalue their private counterparts. Valuations are based on the company’s latest funding round, which can vary in length from about one year to 18 months. The impact of the latest stock market crunch and weak IPO market is not yet baked in, but it’s coming. Last Friday, for example, Big Data analytics software maker Tableau Software ( DATA ) crashed nearly 50% after reporting fourth-quarter earnings that contained a weak Q1 outlook. Tableau’s report sank the stock of other Big Data companies, such as Splunk ( SPLK ), Qlik Technologies ( QLIK ) and Hortonworks ( HDP ). “The big drops we’ve experienced in the public markets will reach into the private markets, which is typically followed by a contraction in funding,” said Kathleen Smith, a principal at Renaissance Capital, which manages two IPO-focused ETFs. “The pure size of the private company valuations we’ve seen is unprecedented and not sustainable.” Lowered valuations have reportedly emerged in some areas. Jawbone, a provider of fitness tracking devices, last month said it had raised $165 million in funding at a reported valuation of $1.5 billion, or about half what it was valued at in 2014. The lowered valuation comes as fitness tracker Fitbit ( FIT ), which came public in June at a price of 20, closed Tuesday at 14.30. Also last month, Foursquare said it raised $45 million in a new round of venture funding. A report by the New York Times said Foursquare’s valuation was roughly half of the approximately $650 million that it was valued at in its last round in 2013, as it tries to bolster its location-data-based advertising businesses. As to how or when unicorn investors will get a return on investment, the IPO market is no place to look for that now. The IPO market in 2015, coming off two robust years, fell to a six-year low in the number of companies going public. There were no new issues in January, with just two in February thus far. “Pure and simple the IPO market is miserable,” said Scott Sweet, senior managing partner at research firm IPO Boutique. “IPO underwriters are in the most precarious situation we’ve seen in years. It’s the IPO buyers that are pricing these deals, not them.” One example is payment processing company Square ( SQ ), which debuted Nov. 19 at 9 a share, well below its expected range of 11 to 13. Square stock closed Tuesday at 8.62. “We need to see not only the market improve for all stocks, but especially for the few IPOs able to make it out now. If they don’t, it will close the IPO pipeline like a padlock,” said Sweet. The valuations of recent tech IPOs have been sharply cut. Security firm Rapid7 ( RPD ), which priced at 16 in July and peaked above 27 on its first trading day, closed Tuesday at 9.46. Hortonworks, which had a December 2014 IPO price of 16, closed at 7.43. Sharp declines have hit dating firm Match.com ( MTCH ) and data storage firm Pure Storage ( PSTG ). Action camera maker  GoPro ( GPRO ), which came public in June 2014 at 24, closed at 11.39 Tuesday. “Spotify, Snapchat, Pinterest, name after name — they would not IPO in this market,” said Sweet.

Amazon.com, T-Mobile Win Tech Ad Contest At Super Bowl 50

Tech companies advertising during Super Bowl 50 on CBS ( CBS ) on Sunday didn’t exactly set the Internet on fire with their commercials. None mustered the buzz of Heinz’s wiener dogs dressed like hot dogs or Mountain Dew’s creepy PuppyMonkeyBaby. Still, a number of tech company commercials were well received by the general public and critics alike. USA Today’s Ad Meter ranked Amazon.com ’s ( AMZN ) star-studded commercial as the top tech company commercial during the big game. Amazon’s first-ever Super Bowl ad featured actors Alec Baldwin and Jason Schwartzman, football great Dan Marino and hip-hop artist Missy Elliott. The e-commerce giant used the comic ad to promote its Echo smart-speaker with Alexa voice controls. The Amazon ad also was listed among the best commercials in post-game articles by the Verge, the Chicago Tribune, BGR and Sports Illustrated’s Extra Mustard blog. Also scoring well in the USA Today audience ranking were T-Mobile ( TMUS ) ads featuring rapper Drake and TV and radio personality Steve Harvey. In one commercial, Drake pokes fun at his hit song “Hotline Bling.” In the other, Harvey makes light of his recent Miss Universe pageant gaffe. T-Mobile had three of the top 10 most shared ads of Super Bowl 50, according to video ad tech company Unruly . (The third was an extended version of the Drake commercial.) Audience measurement company iSpot.tv said the T-Mobile ads earned the highest “digital share of voice” of any tech company ads during Super Bowl 50. The iSpot.tv measurement is based on online views and social media actions. The T-Mobile ads were listed among the big game’s best commercials by the Washington Post, Vox, ESPN, Bleacher Report, TVLine.com, BGR and Sports Illustrated. The top tech ad in terms of social media mentions was LG’s OLED TV commercial starring Liam Neeson, according to Infegy . Coming in second among tech companies was PayPal ’s ( PYPL ) first Super Bowl commercial. However, some critics ranked the LG commercial as among the worst of the night. Chicago Tribune writer Steve Johnson said the warmed-over “Tron” ripoff didn’t make any sense. “Here’s a case of wasting a perfectly good celebrity,” he said. “The TV maker has Liam Neeson speaking ominously to a young guy about ‘the future’ and ‘they want to stop it.’ There is a motorcycle chase, suggesting high stakes. But who, really, wants to ‘stop’ a better kind of TV?” Other tech companies that advertised during the Super Bowl included Apartments.com, Fitbit ( FIT ), Intuit ( INTU ), Squarespace and Wix.com ( WIX ). GoPro ( GPRO ) ran its latest commercial in regional markets, such as Chicago, Los Angeles and New York, during the game, according to Adweek . RELATED: Tech Firms Draft Neeson, Schwarzenegger For Super Bowl 50 Ads .  

Fitbit Gets Fashionable With Alta Fitness Wristband

Wearable fitness device maker Fitbit ( FIT ) on Wednesday expanded its product portfolio with a fashionable new fitness wristband called the Fitbit Alta. Fitbit began taking pre-orders for the device, which sells for $129.95, on Wednesday, with retail availability starting in March in North America. Alta activity trackers feature stylish, interchangeable bands in a range of colors and materials. Extra bands in Fitbit’s “classic” style cost $29.95 each. It’s also selling luxe leather bands for $59.95 apiece and stainless steel bands for $99.95. Plus, Fitbit is working with designer Tory Burch on fashion accessories for the Alta. In addition to tracking regular activity, exercise and sleep, the Fitbit Alta includes reminders to move when you’ve been sitting too long and smartphone notifications of calls, texts and appointments. Fitbit Alta has a five-day battery life. The Alta provides personal pep talks and motivation, with on-screen messages to meet mini-goals like 250 steps per hour. It tracks steps taken, distance traveled, calories burned and active minutes. It automatically recognizes when someone is exercising. Users can track their progress with a smartphone app and online tools. The Fitbit Alta ultimately will replace the Fitbit Charge, but not the Charge HR, which measures heart rate. “Alta is going to be the premier product for the biggest segment of the market, which is everyday fitness,” Woody Scal, Fitbit’s chief business officer, told IBD. “We think this will broaden our addressable market significantly by bringing in people who care a little bit more about style.” From a business perspective, Alta provides Fitbit the opportunity to sell more high-margin accessories. That’s also a focus with the upcoming Fitbit Blaze smart fitness watch. Plus, the Alta provides an upgrade path for owners of Fitbit Flex devices, Scal said. “Fitbit is more than just cool stuff on your wrist or clipped to your waist,” he said. Fitbit has differentiated itself by focusing on software and building a platform for providing personalized fitness insights and coaching as well as social and motivational tools, Scal said. Piper Jaffray analyst Erinn Murphy on Wednesday reiterated her overweight rating on Fitbit stock with a price target of 60. Fitbit stock was down 1% to about 16 in midday trading on the stock market today . The Alta “combines a higher level of fashion and functionality at the sweet spot of pricing,” Murphy said in a report. Fitbit launched its latest device in tandem with New York Fashion Week. “The infusion of fashion in their product should aid the company to convert retail consumers and help drive a product upgrade cycle,” Murphy said. Fitbit competes with a host of companies, including Fossil ( FOSL ), Garmin ( GRMN ), Jawbone, Microsoft ( MSFT ) and Under Armour ( UA ). RELATED: Fitbit Given Physical, Passes With Outperform Rating .