Fitbit (FIT) is expanding the retail distribution of its activity trackers by adding Macy’s (M) stores to its lineup. Macy’s is rolling out Fitbit devices to its stores nationwide, Piper Jaffray analyst Erinn Murphy said in a report Monday. The distribution arrangement with Macy’s is a “significant catalyst near term” for Fitbit in the fall and holiday shopping seasons, Murphy said. Fitbit will be in about 650 Macy’s stores before the holidays,
We’re nearly three-fourths of the way through the year, and a lot of new issues have gotten quite a bit of attention in the market. But while some have soared, others have disappointed investors. Let’s take a look at four notable IPOs this year: Shake Shack (SHAK), Fitbit (FIT), Box (BOX) and Etsy (ETSY). Shake Shack’s burgers and frozen custards have attracted long lines, and the East Coast-based chain is in expansion mode. Earlier this month,
Fitness tracking devices are a lot like gym memberships and weight-loss programs: Consumers show a lot of interest at first, but usage wanes over time. That is one conclusion of a Robert W. Baird & Co. survey released Tuesday. The August survey showed strong interest in fitness trackers from the likes of Fitbit (FIT) and others. Some 22% of U.S. respondents plan to purchase a fitness tracker, compared to 24% of consumers planning to buy fitness trackers