Ladies love their Fitbit (FIT) fitness trackers. That’s the not-so-surprising finding of a study released Tuesday by Piper Jaffray. Fitbit is the runaway market share leader in the fitness band category among women, according to Piper Jaffray’s fifth semi-annual women’s survey. Of all female fitness band users, 68% said they prefer Fitbit, up from 65% last spring. Nike (NKE) and Jawbone came in a distant second and third place, with 6% mindshare
Smart wearables, such as the Apple (AAPL) Watch, will surpass basic wearables, such as Fitbit (FIT) activity trackers, in shipments by 2018, a new report by research firm IDC predicts. Smart wearable devices, mostly smartwatches, will make up about 31.5% of total wearables shipped this year, up from 18.1% in 2014, IDC reported Monday. It sees the percentage of smart wearables rising to 38.9% in 2016, 47.9% in 2017 and 53.3% in 2018. “Smart
Fitbit (FIT) got its second bullish report in as many days on Wednesday, sending its shares higher. FBN Securities analyst Shebly Seyrafi initiated coverage of Fitbit with an outperform rating and a price target of 50. Fitbit stock was up 2.5%, above 36, in afternoon trading on the stock market today. Fitbit is the leading company in the fast-growing wearables market. Seyrafi expects Fitbit to maintain its lead with new hardware and software