Fitbit, Apple Watch demand up ahead of holidays
Consumers are showing increased interest in buying Fitbit (FIT) activity trackers and Apple’s (AAPL) Apple Watch ahead of the holiday shopping season, a new survey by investment bank Robert W. Baird indicates. “Our quarterly U.S. activity tracker survey suggests continuing strong interest in Fitbit devices, along with growing traction for Apple Watch,” Baird analyst William Power said in a research report Friday. “Despite recent broader retail