Apple Watch closing in on Fitbit for wearables lead
Fitness band maker Fitbit (FIT) continues to lead the wearable device market by worldwide unit shipments, but smartwatch maker Apple (AAPL) is catching up. Fitbit grabbed 22.2% market share in the third quarter, shipping 4.7 million devices, research firm IDC reported Thursday. But that’s down from 24.3% market share in the second quarter. Meanwhile, Apple narrowed the gap with Fitbit in Q3, shipping 3.9 million Apple Watch units. It remained in