Tag Archives: fit

Fitbit dominates fitness tracker market but faces risks

Fitbit (FIT) is laps ahead of the competition in the wearable fitness tracker market. But the San Francisco-based company still faces risks such as the possibility of waning interest in the category and greater competition from smartwatches like the Apple (AAPL) Watch. For now, Fitbit is standing tall, even if its stock isn’t. On Friday, Mizuho Securities analyst Betty Chen initiated coverage of Fitbit with a buy rating and a price target of 38.

Garmin, Fitbit score well among runners in survey

A survey of athletes, mostly runners, finds that Garmin (GRMN) is running away from the pack in terms of sports watch ownership and fitness app usage. But in the fitness band category, Fitbit (FIT) is the leader. Piper Jaffray surveyed 221 athletes across 16 states in November for the firm’s second annual athletic and connected fitness survey. Of those surveyed, 95% said running is their No. 1 sport. Some 91% of respondents said they wear a watch

Cisco-Ericsson Strategy: Size, Speed, Rivals Matter

Size and experience matter, but they’re not everything. Speed matters, too. Growth matters. Pressure matters. To illustrate the enormity — and modesty — of the partnership announced Nov. 9 by No. 1 networking gear maker Cisco Systems (CSCO) and No. 1 telecom gear maker Ericsson (ERIC) — they said it would hike annual sales by more than $1 billion at each company by 2018 — one might look at … Fitbit (FIT). The No. 1 maker of fitness trackers is a