Amazon.com Lets Consumers Bid For Lower Prices
Amazon.com (AMZN) on Tuesday launched a new pricing feature that lets customers negotiate for lower prices on thousands of items sold by select third-party sellers on its website. In an approach echoing eBay’s (EBAY) auctions and Priceline’s (PCLN) Name-Your-Own-Price service, Amazon is letting customers haggle to buy items at prices lower than those listed by retailers. If the seller consents, the shopper can purchase the items at the agreed upon