Tag Archives: dwa

YouTube To Roll Out Its Own Shows In New Google Push

Google (GOOGL)’s YouTube video platform, ratcheting up its competition with the likes of Netflix and Amazon.com, will directly invest in new shows that will be launched in partnerships with four of YouTube’s top content creators during the next two years, the Web search leader said in a blog post Tuesday. And YouTube also will partner with another content creator, DreamWorks Animation’s (DWA) AwesomenessTV, on films, with the first set to roll out

Monotype hopes for sticky business with Swyft Media

Typeface technology company Monotype Imaging (TYPE) is hoping its purchase of Swyft Media will give it a sticky new business. Monotype purchased the startup last month for $12 million, with the possibility of an additional $15 million if Swyft Media meets certain performance criteria. Swyft works with brands and advertisers to create digital stickers, emoticons and themes that consumers use in mobile messaging apps. Swyft has created branded mobile content for over 300 brands, including entertainment companies and college sports teams. Swyft has developed sticker campaigns for brands like DreamWorks Animation (DWA), Hearst, MillerCoors, Sony (SNE) and Walt Disney (DIS), among others. With Swyft’s digital stickers, consumers can customize their messages with themes like Disney’s “Frozen” or the University of Florida Gators. Swyft Media’s expertise in the emerging world of branded, in-app mobile messaging content is expected to help Monotype reach a new set of customers (namely millennials), with an…

‘Penguins of Madagascar’ on a mission to save DreamWorks

After being spurned by its second suitor in as many months,DreamWorks Animation (DWA) could really use a hit movie. But the initial outlook for its “Penguins of Madagascar” feature film is mixed, Janney Capital Markets said Wednesday. However, as fans of the four plucky Madagascar penguins will tell you, you can never count out Skipper, Kowalski, Rico and Private. DreamWorks (DWA) ‘ “Penguins of Madagascar” premieres in the U.S. on Nov. 26. Early reviews from adult critics are lukewarm, but it’s the opinion of kids and families that matter more for a movie like this. “The range of opening weekend forecasts from HSX and BoxOffice.com is relatively wide at $50 million vs. $37 million, as is the range for ultimates ($123 million vs. $139 million),” Janney analyst Tony Wible said in a note. He predicts “Penguins” will take in $55 million in its opening weekend and $200 overall domestically.