Disney (DIS) and Time Warner’s (TWX) Warner Bros. are leveraging their box office hits for interactive video games that require the purchase of special-accessory toys. Warner’s “Lego Dimensions” game — which features characters from “The Lord of the Rings,” “Batman,” “The Wizard of Oz,” “Back to the Future” and more — is “the first true toys-to-life experience,” according to spokesman Mark Warburton. The Lego game pieces can be manipulated to
E3 is in full swing, and IBD got a chance to check out fan reactions to Electronic Arts’ (EA) hot new title, “Star Wars Battlefront.” EA anticipates that it will sell 9 million to 10 million copies of the game in fiscal 2016. The November release comes out a month before “Star Wars: Episode VII — The Force Awakens” from Walt Disney’s (DIS) Lucasfilm hits theaters. EA showed off gameplay footage for the first time at its press conference Monday. EA
LOS ANGELES –Sony (SNE) hopes to gain an edge over rival Microsoft (MSFT) in the current-generation console battle by securing major games and content from third-party publishers on an exclusive basis. Sony executives outlined their strategy at a media briefing in Los Angeles on Monday on the eve of the E3 video game show, which runs Tuesday through Thursday. Like Microsoft, Sony is launching first-party exclusive games from its own studios such as “Uncharted 4: A Thief’s End.” It also has forged deals with publishers like Square Enix, Activision Blizzard (ATVI) and Walt Disney (DIS) to get some of their content exclusively or at least on Sony’s PlayStation 4 first. For instance, PS4 will be the first console to get Square Enix’s “Hitman” as well as “Star Wars” play sets and content for “Disney Infinity 3.0.” Sony also has partnered with Activision to get additional content for…