Apple Recruits SAP To Help Sell iPads, iPhones To Companies
Apple ( AAPL ) on Thursday announced a partnership with German business software firm SAP ( SAP ) to push iPads and iPhones deeper into enterprises. The deal follows similar partnerships with IBM ( IBM ) and Cisco Systems ( CSCO ), which were struck over the last two years. “This partnership will transform how iPhone and iPad are used in enterprise by bringing together the innovation and security of iOS with SAP’s deep expertise in business software,” Apple CEO Tim Cook said in a statement . “As the leader in enterprise software and with 76% of business transactions touching an SAP system, SAP is the ideal partner to help us truly transform how businesses around the world are run on iPhone and iPad.” Apple and SAP aim to create new mobile work experiences for enterprise customers of all sizes that combine native apps for the iPhone and iPad with the capabilities of SAP’s HANA platform. As part of the partnership, SAP will develop native iOS apps for critical business operations. Apple hopes enterprise applications for tablets can revive iPad sales, which have been in a prolonged slump. In the March quarter, iPad unit sales and revenue fell 19% year over year. In late-afternoon trading in the stock market today , Apple stock was down 1.2%, near 93, while SAP stock was down a fraction, near 77.