Targeted digital ad firm Criteo (CRTO) now embeds cookies in nearly half of the 100 largest retail and travel websites in the U.S. and could be about to beef up its China presence. That would help the French firm compete against top rival Google (GOOGL), according to an analyst. “Criteo has cookies on 49% of the top 100 retail and travel sites (publisher and client) in the U.S. That share increases to 51% when you remove the sites that do not
Cowen & Co. initiated coverage of Criteo (CRTO) on Wednesday, giving it an outperform rating and a price target of 58. France-based Criteo is a provider of targeted digital advertising products. It went public in November 2013 at 31. The stock closed Wednesday unchanged at 47.34. Criteo shares have found support at their 50-day moving average in recent weeks. Earlier this month, Criteo was trading near its best levels in over a year, then sold off
Fast-growing but often “misunderstood” digital ad services provider Criteo (CRTO) says that it will see its total addressable market reach $20 billion by 2018 as it expands further in Asia, rolls out new ad offerings and picks up new segments including travel and real estate, according to an industry report. After a recent analyst day presentation where Criteo detailed its expansion plans, Pacific Crest Securities analyst Evan Wilson said in a