Criteo (CRTO) reports Q3 earnings on Wednesday and how the ad tech firm fares will shed a light on whether Apple’s (AAPL) new ad blocking has taken a toll on the company, and whether a rumored but not confirmed alliance with China e-commerce giant Alibaba Group (BABA) ever materialized. Paris-based Criteo embeds browser cookies — tiny text files that let websites recognize users and their preferences when they return to a site — on behalf of
Targeted digital ad firm Criteo (CRTO) now embeds cookies in more than half of the 100 largest retail and travel websites in the U.S. and appears poised to win business in China by teaming up with e-commerce giant Alibaba Group (BABA), says Pacific Crest Securities. Cookies are small text files that allow websites to recognize users and their preferences when they return to a site. In Q2, Paris-based Criteo likely added Alibaba’s non-China sites
Today’s launch of Apple’s (AAPL) iOS 9 operating system eases the way for mobile device users to install Web ad-blocking services, but it’s no big deal for digital ad-serving firm Criteo (CRTO), says a Wednesday report from Pacific Crest Securities. “Ad blocking has seen no impact to date, even though it has been around for some time,” Pacific Crest analyst Evan Wilson wrote in a report after a meeting the investment bank hosted Tuesday between