Tag Archives: chgg

Cool or not, Apple still popular with students

Online textbook rental firm Chegg had second thoughts about publishing a survey showing that Apple (AAPL) was losing its “cool” factor among college students. On Thursday morning, Chegg (CHGG) put out a press release titled “Apple Losing its Cool: With iPhone 6, Chegg Survey Finds College Students Rate Apple Less ‘Cool’ Than Tech Giant Counterparts.” It posted the release on its website and to PR Newswire. But within hours, it pulled the release nd replaced it with a more Apple-friendly press release titled “Chegg Survey Finds One Third of College and High School Students Plan to Purchase iPhone 6 While One in Ten Plan to Purchase the Apple Watch.” You can still see the original press release on news sites such as CNN Money, Yahoo Finance and Nasdaq. Chegg spokesman Usher Lieberman told IBD that the original release was a draft and was never supposed to be posted. It was…

Video: Apple Losing Cool Factor Among Young People

Apple (AAPL) may be losing its “cool” factor with a demographic that it can least afford to lose — U.S. college and high school students. Even worse, Cupertino, Calif.’s erstwhile king of must-have mobile gadgets seems to be surrendering its crown to tech giant rivals such as Google and Amazon, according to a just-out poll. Coming off a ballyhooed Tuesday rollout of Apple’s (AAPL) latest iPhone 6 models and a new smartwatch, a survey by online textbook rentals and sales provider Chegg (CHGG) found that only one in 10 college and high school students plans to purchase the Apple Watch. In another millennial snub, just one-third said that they plan to buy Apple’s latest iPhones. Chegg’s Student Buzz survey uncovered further psychic dents in Apple’s image among the younger set. While 71% of college and high school students rate Google (GOOGL) as “cool,” and 72% say the same for Amazon (AMZN)…

Chegg IPO Is No Twitter, Down In Stock Market Debut

Chegg (CHGG) stock was down 18% in afternoon trading in the stock market Wednesday, after the online textbook rental company priced its IPO above its expected range. The stock, traded on the New York Stock Exchange, had been down as much as 22% after pricing at $12.50, above its estimated pricing range of $9.50 to $11.50. The company sold 15 million shares late Tuesday, raising $187.5 million in its IPO. Chegg provides students with an alternative