NCAA Adds Kindle And Windows 8 To Boost Traffic
Social media and mobile will play a bigger role in the online version of the NCAA men’s basketball tournament this year after giving the three-week event a big boost in fan traffic last year. The March Madness games, broadcast through a partnership between CBS (CBS) and Time Warner ‘s (TWX) Turner Broadcasting System, will include ties to social media video sites Vine and Instagram, a unit of Facebook (FB), along with tablets from Amazon (AMZN)