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UNDERSTANDING THE UNDERLYING PHILOSOPHY TO HELP YOUR PORTFOLIO Aside from the in-depth, top-of-the-line analysis that The Bowser Report provides, there is another reason why subscribers have high returns: the Bowser Game Plan. This investment strategy has helped subscribers remain disciplined and realize profits for over forty years. For that reason, we always send new subscribers an explanation of the plan in some form. Still, we get a lot of questions and concerns. Sticking to a plan is essential for every investor. To succeed, you must either bring your own plan to the table or apply The Bowser Report’s. And, whatever the plan, it must align with your investment objectives, which vary from investor to investor. For example, some investors begin with a very limited amount of capital, restricting the size of their positions and their number of holdings. Therefore, these investors must develop or adapt plans to suit their needs and avoid losing money. While the Game Plan helps maximize profits and minimize risks for many subscribers, it is vital to understand the philosophy behind the strategy to better apply it directly or adapt its core strategies to fit your unique investment goals. BREAKING DOWN THE BOWSER GAME PLAN 1. DO NOT PAY more than $3/share for a stock. This is a fairly simple rule that we have always stuck to at The Bowser Report. Certain stocks are great buying opportunities at under $3 per share. Prior to publishing the first newsletter, founder Max Bowser noticed a trend that once a stock broke above the $3 threshold, it typically continued appreciating if the company’s fundamentals remained strong. The likely reason for this is that many institutions start taking positions when a stock surpasses $5 per share. Buying companies before institutional interest occurs increases the likelihood that fundamentally-sound, low-priced stocks will provide you with higher returns. 2. CREATE A PORTFOLIO of 12 to 18 stocks. Diversification is important. Diversification is essential when it comes to managing any portfolio. Most investors believe that investing in different stocks is how to diversify and minimize risk. However, this overlooks the fact that some of these stocks are within the same sectors, industries and even have similar sources of revenue. That’s why it’s always good to review our extensive analysis to ensure that our most recent stock pick doesn’t overlap with any of your current holdings. Another factor to consider when diversifying is how commissions can reduce your capital. A great free online brokerage is Robinhood, but if you use another broker, try not to over-diversify your portfolio. A simple rule of thumb is that if the commissions of buying and selling twelve stocks ($240 for the average broker) is more than 5% of your account value, then you should consider a smaller number of holdings. Regardless, we have found that holding twelve to eighteen stocks hedges against any potential big losses. The more stocks you own, the greater your chances of holding a winner, which will more than make up for the losers. 3. DO NOT SELL when a stock goes above $3/share and is moved to Page 5. Because I am also a day trader, the foundation of this rule is the backbone to my personal trading strategy. Never add to your losers, just your winners. That being said, a “winner” for The Bowser Report is a stock surpassing a share price of $3. By selling every time a stock breaks out of that price range, you are cutting your winner loose before it even has a chance to make you money. As you will later see, we emphasize taking your profits when your holdings double. If you take your profits as soon as it breaks $3, most of the time you’ll never give it the chance to double! 4. DO NOT SELL when a stock moves to a lower category. Just because a company isn’t performing well in the short term does not mean that it doesn’t have potential upside. If you are sufficiently diversified, you will have no problem with underperformers. The Bowser Report tries to focus on picking stocks that are going to be around for the long haul. That is why we focus on sales and earnings forming long-term trends, as opposed to just looking at the most recent quarterly results. By doing this, we are finding companies that will survive through short-term fluctuations in sales and earnings. All in all, try to avoid selling if you don’t have sound logic behind the decision. If you are not sure whether or not to sell, you can always refer to the next part of the Game Plan: the selling plan. 5. SELLING PLAN: Sell half of your holdings when the stock doubles from your purchase price. Sell the remainder after the stock drops 25% from its most recent high. If the stock drops 50% without doubling, sell all shares. This is easily the most important rule of the Bowser Game Plan. It highlights when to take profits and when to cut losses. Better yet, it has proven to work for Bowser subscribers for decades. Still, we’ve had subscribers deviate from the selling plan. Those who are successful outside of our selling plan find their success in thoroughly developed plans based on their own investment objectives. Investors deviating from the plan generally have vast investing experience, while individuals with little to no investing experience should stick to the Bowser Game Plan. An example of someone deviating would be an experienced investor who chooses to sell all his or her shares at one time as opposed to sizing out (i.e. selling half at one time and the other half later). There are countless other modifications to our selling plan, but those with no experience in developing a strict selling plan and sticking to it should use ours as a tried and true method. 6. RECORD proceeds from sales. It is important to always record your profits and losses in order to track performance. If you are only ever tracking your current holdings, you lose sight of where your portfolio began, and the profits it’s generated. Better yet, tracking buys and sells allows you to analyze your entries and exits. It also gives you the ability to see how well your plan is doing, and how well you are sticking with it. 7. PORTFOLIO EVALUATION = current value of portfolio + proceeds from sales. The same concept for #6 also applies to this rule. Value your portfolio and track your performance in order to better visualize your portfolio’s growth and your growth as an investor. ADAPTING THE GAME PLAN The big takeaway from breaking down the Bowser Game Plan is that disciplined investing generates profits. The Game Plan has been developed and fine-tuned over decades as a successful investment strategy. Those who are unfamiliar with strategy development or who tend to stray from self-developed strategies should absolutely stick to the rules of the Bowser Game Plan. However, no one situation is alike. Investment objectives vary depending on account size, risk tolerance, brokerage and other factors. That said, the Game Plan can and should be tweaked to suit your situation. Just make sure to do so in a regimented way! We touched briefly on brokerages in this article. We have our list of those we’ve had positive dealings within the past. Selecting which one is right for you is a whole other article in itself, but as long as the brokerage has stop orders, minimal commissions and good customer service, you should be fine. Overall, we would like to emphasize there is a need to have a structured game plan and to remain disciplined. If the Bowser Game Plan doesn’t fit your objectives, feel free to modify it in a structured and calculated manner if you have experience and are 100% comfortable doing so.