How Risky Are Activision Blizzard’s Hollywood Dreams?
Activision Blizzard (ATVI) announced Friday that it is launching its own film and TV studio. The company’s new studio head and former Walt Disney (DIS) executive Nick Van Dyk is aware of the risks of diving into a hit-driven business, but Activision Blizzard’s model is not that, he says. Follow Elaine Low on Twitter @IBD_ELow.