Keywords are an essential part of promoting your apps on the App Store. Apps that do not have keywords assigned to them are only searchable by app title. By adding or editing related keywords the next time you submit a new binary you can reach a wider audience and create greater discoverability of your app. You can learn more about using keywords by reading the App Store Quick Reference: Assigning Keywords For Your App .
With iTunes links you can provide your customers with an easy way to access your apps on the App Store directly from your website or marketing campaigns. Creating an iTunes link is simple and can be made to direct customers to either a single app, all your apps, or to a specific app with your company name specified. To send customers to a specific application: http://itunes.com/apps/ appname To send customers to a list of apps you have on the App Store: http://itunes.com/apps/ developername To send customers to a specific app with your company name included in the URL: http://itunes.com/apps/developername/ appname For more details on creating iTunes links, read: Creating easy-to-read links to the App Store for your applications and company.
The Manage Your Applications module in iTunes Connect has been enhanced to assist you in quickly finding your apps. When you select the Manage Your Application module, you’ll find a summary of your last 10 modified apps and a search area that allows you to look up your other apps by name, Apple ID, or status. This will allow you to easily locate your apps by state, such as Ready for Sale or In Review. In addition, the application detail view provides you with the ability to preview your app in the App Store and provides you with any Crash Reports for your application. Log in to iTunes Connect to view these new enhancements.