Introducing the Kids Category on the App Store
At WWDC, we announced a new Kids category for the App Store in iOS 7. This new category provides parents with a place to find age-appropriate apps for their children. If your app is made specifically for children age 11 or under, you can now choose an age range for your app on the iTunes Connect website. To learn more about creating, submitting, and managing apps for the Kids category, read the iTunes Connect Developer Guide .