Adobe Systems expands reach of marketing cloud
Best known as a maker of software for graphic artists and other creative professionals, Adobe Systems (ADBE) also has become a major force in online marketing software and services. Adobe is using its Summit conference this week in Salt Lake City to tout the latest advancements in its Adobe Marketing Cloud business. On Tuesday, the San Jose, Calif.-based company made a slew of announcements, including new products and partnerships. It added two new applications to its Marketing Cloud: Adobe Primetime and Adobe Audience Manager. Wall Street analysts were mostly upbeat about what they heard. The new offerings will help Adobe extend its lead in the marketplace, Rosenblatt Securities analyst Kirk Adams said in a research report Wednesday. Adams rates Adobe stock a buy. “Adobe continues to push the limits of what marketers can do and how they think about user experiences,” Adams said. “They have upped their game and are…