Scalper1 News
S treaming music services are growing fast, but in the car most people still get their music the old fashioned way — via AM-FM radio or CDs, a new study by IHS (IHS) shows. In a survey of U.S. consumers, IHS asked, “What are the top 4 ways you listen to music in your vehicle?” The No. 1 choice was AM-FM radio, which was selected by 74% of respondents. Compact discs was second at 64%, followed by Sirius XM (SIRI) satellite radio at 44% and music stored on a phone or other mobile device at 41%. Streaming music services such as Pandora Media (P), Spotify and Apple’s (AAPL) Beats Music came in a distant fifth at 24%, IHS reported this week. HD Radio, digital terrestrial broadcast radio, was sixth at 22%. Not surprisingly, streaming music services did considerably better with younger drivers. Among millennials (ages 18 to 37), 42%… Scalper1 News
Scalper1 News