Scalper1 News
Apple ’s ( AAPL ) Siri, Amazon.com ’s ( AMZN ) Alexa, Alphabet ’s ( GOOGL ) Google Now, Microsoft ’s ( MSFT ) Cortana and other voice-activated services are getting lots of attention — but they aren’t getting that much use, a new survey, as reported by eMarketer, says. Even as consumers increasingly turn to mobile phones for shopping, communicating and information, only 13% of U.S. mobile phone owners use a voice-controlled personal assistant on their device each day, says the survey from 451 Research, which was taken last June. Adding together the 13% of survey respondents who said they use such a service daily to the 14% who said they used it weekly and to the 10% who reported using it monthly, that still only comes to little more than 1 in 3 mobile phone owners who say they use a personal digital assistant at least once a month. But there are big caveats. For one, June is a long time ago for a fast-emerging technology. Moreover, at the time, fully one-third of respondents said they didn’t have a mobile phone that gives them an option to use a personal assistant, the survey said. EMarketer models the U.S. to have 177.8 million mobile phone users as of year-end, or just over half of the population. By 2018, it forecasts that there will be 207.1 million mobile phone users, or about 63% of the population. “And, as mobile devices become more sophisticated and offer options like voice-controlled personal assistants, more of those searchers may be inclined to try them out,” eMarketer said. Amazon’s Alexa is able to hail rides from Uber , play music, set timers and manipulate smart devices in homes, such as Google’s Nest smart thermostat service, among other functions. This month, Capital One Financial ( COF ) announced that it was adding a “skill” — Amazon-speak for a function — enabling customers to use Alexa to check their credit card balances or make payments. Shares of Apple and Alphabet were up about 1.5% in afternoon trading in the stock market today , while Microsoft stock was near 1.3% and Amazon.com was up a fraction. Scalper1 News
Scalper1 News