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ServiceNow ( NOW ), at its analyst day Monday, touted its plan to reach $4 billion in revenue by 2020 by expanding into management software for human resources, customer service and security. The company posted sales of $1 billion last year. The push into customer service software likely means more competition with Salesforce.com ( CRM ), analysts say. Cloud software leader Salesforce.com is scheduled to report earnings after the market close Wednesday. At its analysts day, ServiceNow forecast expanding profit margins. “New this year, management now assumes FCF (free cash flow) margins of 30%-32% by 2020, which is a nice positive in our opinion. Overall we believe ServiceNow has the opportunity to become a multi-product platform, with 30%-plus revenue growth and expanding margins through 2020,” Matthew Hedberg, an RBC Capital analyst, said in a research report Tuesday. The cloud-based software provider’s core business has been information technology service management (ITSM). ServiceNow’s 2015 revenue jumped 47% to reach the $1 billion mark. Its Q1 2016 revenue rose 44% to $306 million. “Management reiterated its goal to reach $4 billion in revenue in 2020, with free cash flow of at least $1.2 billion as FCF margin expands 1% to 3% annually,” Rob Owens, an analyst at Pacific Crest Securities, said in a report. “While not giving specific free cash flow guidance for 2017, the company did release a guideline for understanding how the growth and profitability trade-off could play out. ITSM was 70% of bookings in 2015, and management believes it should decrease further toward 50% as we head toward 2020 and new solutions ramp.” ServiceNow stock is down 20% in 2016 despite rising more than 4% on Monday, but shares soared 14% on April 21 after its Q1 earnings and revenue beat expectations . Shares are forming a cup-with-handle base with a buy point of 76.94. Shares fell 1.2% Tuesday, to 69.50. ServiceNow has an IBD Composite Rating of 85 out of a possible 99, putting it among the top 15% of all stocks in key metrics such as sales and earnings growth. “Management reiterated 2020 revenue goal of $4 billion, with ITOM (IT operations management) software driving 15% of revenue and solid contributions from security, customer service, HR, facilities and other non-IT apps,” wrote Citigroup analyst Walter Pritchard in a research report. ServiceNow will continue investing in building up its salesforce, he said. Pritchard estimates ServiceNow will generates near $1 billion in FCF in 2016. Scalper1 News
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