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For the first time, Samsung has surpassed Apple in smartphone customer satisfaction, the American Customer Satisfaction Index reported Tuesday. Apple (AAPL) still sells nearly twice as many smartphones in the U.S. as Samsung, its closest competitor, but customers aren’t as thrilled with their iPhones as they used to be. Samsung’s smartphone customer satisfaction score surged 7% to 81 on a 100-point scale in the latest ACSI survey. It was the first time Apple was not No. 1 in the category. Apple’s score fell for the second year in a row, down 2% to 79. “Samsung has gone from up-and-comer to top-of-the-heap on the strength of its smartphone portfolio,” ACSI Managing Director David VanAmburg said in a statement. “Apple’s magic isn’t gone, but the luster has dulled on its older models. Every iteration improves on the last, but Apple’s year-long product refresh cycle is an eternity when a new… Scalper1 News
Scalper1 News