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With the acquisition of millennial mom-focused Zulily (ZU), QVC aims to widen its audience beyond TV and grab more e-commerce market share. Liberty Interactive (QVCA) said Monday that it will acquire the e-commerce site in a cash-and-stock deal that values Zulily at $2.4 billion. The QVC parent, which has interests in various digital commerce businesses, is split into Liberty Ventures (LVNTA) and QVC Group, which Zulily will join. Together with Scalper1 News
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