Scalper1 News
It’s a steady theme echoed by a host of Internet companies in Q1: The shift to computer-assisted ad buying, intended to boost efficiencies and raise revenue, is for now succeeding only in the former. Ad sales conducted by machines rather than ad salespeople — so-called programmatic ads — take less time to execute but also cost advertisers less, for now resulting in lower sales for online ad platforms. It’s become a prickly learning experience as Scalper1 News
Scalper1 News