Scalper1 News
Priceline (PCLN) Tuesday highlighted its global identity with a formal corporate name change. The company announced that, effective immediately, it’s changed its name to The Priceline Group from Priceline.com. Priceline says the name switch is intended to create a clear distinction between the global Priceline Group business, and Priceline Group’s North American travel brand Priceline.com. The group is made up of five primary brands: hotel Scalper1 News
Scalper1 News