Political Ad Spending Fuels Strong Results For Broadcasters

By | April 6, 2015

Scalper1 News

It wasn’t just Republicans that came out big winners in last year’s midterm elections. Broadcasters were also victorious. Spending on political advertising shot up in the fourth quarter as campaigns spent record sums on ads. Much of that surge is now showing up in higher broadcast revenues. IBD’s TV and radio broadcasting industry group has been rising as a result. It was No. 18 out of 197 groups in Monday’s edition, rallying from 96th six weeks Scalper1 News

Scalper1 News