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PayPal ( PYPL ) and its One Touch authentication technology lead all of its competitors in converting buyers online, according to a press release Tuesday from the company, referring to a study by market tracker ComScore. According to the ComScore study, shoppers that pick PayPal converted 87.5% of the time. The runner-up to PayPal was Visa ( V ), which had a conversion rate of 51.1%. ComScore lumped other competitors such as Amazon.com ( AMZN ) and MasterCard ( MA ) into a single group that converted at 45.6%. In the study , conversion rate measures the percentage of shoppers at the checkout page that select a payment method and complete the purchase. The data are based on a behaviorally-tracked panel and measures panelist purchases on 15 retail domains in the U.S. The perceived friction of inputting all the necessary information — name, address, credit card number, for example — at checkout has been seen as a big issue for digital payments services, but the study results suggest PayPal has gone a long way toward solving this issue. IBD Take: PayPal is a Leaderboard stock and ranks high in almost all major metrics. PayPal rolled out its One Touch technology about a year ago. “The results are really showing the success with the One Touch product,” PayPal global head of product communications, Anuj Nayar, told IBD Tuesday. In its press release, PayPal touted the 21 million consumers who have opted-in to use One Touch . Visa did not immediately return an emailed request for comment. PayPal stock was down more than 1%, near 39, in midday trading on the stock market today . The stock is finding support at its 50-day moving average. Volume has been lackluster as shares bounce back, but not much different from when shares were falling. The stock is mildly below a buy point at 40.03 but also in buy range from a lower 38.62 entry. The San Jose-based company has an IBD Composite Rating of 94, where 99 is the highest. Photo above provided by Shutterstock . PayPal provided the below infographic with its release. PayPal Infographic Scalper1 News
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