Scalper1 News
Internet radio provider Pandora Media (P) is testing radio stations programmed by advertisers, the first time ad products have been integrated into station lists created by listeners. The new “Promoted Stations” are described by Pandora as “native ad units designed to help advertisers drive Pandora listeners to custom content.” Pandora listeners have lists of favorite stations, and about 10% of Pandora’s users are now seeing the new ads within Scalper1 News
Scalper1 News