Online Sales Via Mobile Devices Jump On Cyber Monday

By | December 3, 2013

Scalper1 News

U.S. consumers making purchases via mobile devices accounted for 17% of total U.S. online sales on Cyber Monday, a figure that’s up 55% from last year’s post-Thanksgiving shopping milestone, says IBM (IBM). And mobile accounted for 21% of all U.S. online sales on Black Friday. Overall, Cyber Monday online sales rose 20.6% from 2012, says IBM’s digital analytics unit. But the average order value was $128.77, down 1%, says IBM. For November and Scalper1 News

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