Scalper1 News
A couple of couch companions watching TV on tablets might not see the same thing any more, even when watching the same shows. Ad personalization — routine for most of the Web — has come to streaming television. Now, couch surfer A might see a car commercial while couch surfer B gets an ad for insurance. On Tuesday, Adobe Systems (ADBE) launched a personalized video ad-insertion technology as part of its Primetime tech platform. Primetime sells Scalper1 News
Scalper1 News