Nielsen Rating Could Boost TV Online, Via Adobe Pact

By | October 21, 2014

Scalper1 News

Paving the way for more streaming television online, for the first time a Nielsen (NLSN) rating will count who’s watching a show beyond the traditional television — on PCs and laptops, Apple (AAPL) iPads and other tablets, smartphones, and whatever’s delivered to your TV via an Internet connection. It’s likely to help broadcasters and other program providers do everything from set advertising rates for online video to, potentially, make decisions Scalper1 News

Scalper1 News