Scalper1 News
One of the biggest media conglomerates is betting that scale can make the sale to advertisers. Aided by new technology platforms, Comcast’s (CMCSA) NBCUniversal is a year into an advertising strategy considered near-blasphemous in the TV industry: selling ad packages across its broad swath of two broadcast, 17 cable and 50-plus digital properties instead of handling each property type individually. The idea is to deliver ads with more reach and Scalper1 News
Scalper1 News