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Investment bank Canaccord Genuity initiated coverage of Microsoft ( MSFT ) on Monday with a hold rating, saying the short-term risk-reward looks balanced for the software giant. Canaccord analyst Richard Davis set a price target of 55 on Microsoft stock. Shares rose 1.5%, to 51.83, on the stock market today . Microsoft stock hit a record high of 56.85 on Dec. 29. Microsoft has “attractive long-term prospects,” Davis said in a research report. “We believe Microsoft will continue to make a significant transformation into a much better firm. “We are quite optimistic that most of Microsoft’s growth initiatives will succeed, thereby propelling the stock ahead faster than the overall market.” In the best-case scenario, Microsoft’s renaissance could be similar to IBM ’s ( IBM ) in the 1990s or perhaps even Apple ’s ( AAPL ) in the 2000s, he said. Microsoft is moving from licensing desktop and server software to providing cloud computing services. Davis said he is optimistic about the direction Microsoft is headed, but said he’s cautious because of the choppy market of late. After dropping coverage of Microsoft more than a decade ago, Davis said he wrestled for the appropriate rating in resuming coverage. “We were ready to put a buy on MSFT,” Davis said. “Instead, we took pause after last month’s adequate quarter and slightly disappointing guide. Product and business model transitions are never as linear as analysts project and investors hope, so last quarter could be just a wiggle in fundamentals.” Microsoft stock could go sideways for the next one to three quarters, he said. RELATED: Microsoft Stock Plummets On March-Quarter Miss, Weak Guidance Windows 10 Adoption Slows As PC Users Resist Upgrade Push Scalper1 News
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