Living-dead video game hit can’t revive overall game sales

By | February 13, 2015

Scalper1 News

Zombie apocalypse video game “Dying Light” is a hit title, but it wasn’t enough to prevent overall sales of video game products from falling for the fourth straight month at U.S. retail in January. Created by Polish video game developer Techland and distributed by Time Warner’s (TWX) Warner Bros. Interactive Entertainment, “Dying Light” was the No. 1 best-selling console video game last month, the NPD Group reported late Thursday. Video game hardware, software and accessories sales at U.S. retail fell 5% year over year in January to $626 million, NPD said. The NPD figures do not include sales of used game products, rentals or digital sales, such as game downloads and subscriptions. Video game software sales at U.S. retail rose 6% year over year in January to $236 million. “Upside was entirely driven by Warner Bros.’ release ‘Dying Light,'” Cowen analyst Doug Creutz said in a note Friday. “Warner Bros.’… Scalper1 News

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