Scalper1 News
She has no discernible talent, but Kim Kardashian has made a fortune marketing her Hollywood lifestyle. Now Kardashian has lent her Midas touch to mobile game publisher Glu Mobile (GLUU). The company’s cheap stock has risen 32% in four days since the release of “Kim Kardashian: Hollywood,” a mobile game starring the reality TV star. On Friday alone, shares of Glu Mobile rose more than 7% to 5. San Francisco-based Glu Mobile competes with King Digital Entertainment (KING), Zynga (ZNGA) and others in the mobile game business. Glu announced the Kim Kardashian game last Wednesday. The game is available for download from the Apple (AAPL) and Google (GOOGL) app stores to play on their respective tablets and smartphones. “The game features Kim’s likeness, voice and creative influence as she guides players on their journey to success in n Hollywood,” a press release says. Glu CEO Niccolo de Masi described the… Scalper1 News
Scalper1 News