Is Google About to Take on Amazon's Echo? By Scalper1 | March 28, 2016 0 Comment Scalper1 News Image source Amazon. There’s a cold war brewing between the major tech companies. The smartphone land grab that sparked hardware and software innovations from Apple , Samsung , Alphabet ‘s Google Scalper1 News Scalper1 News Related posts: Google Doesn't Want to Be Just Another Advertising Company How Microsoft Corporation's Hardware Strategy Combines The Best of Apple and Google Is Apple Underinvesting in R&D? What Steve Jobs Would Say Apple, Samsung combine for 109% of smartphone profit