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Amazon.com ( AMZN )-backed Chinese online grocery sales website Yummy77 might have run out of cash, making it the first major casualty of China’s super-competitive online grocery market, according to Young’s China Business blog. The report comes after two major new funding announcements illustrated the potential for online grocers in China. Amazon’s name still appears at the top of Yummy77’s webpage, with the notation that it is a “strategic cooperative partner,” and clicking on the name takes you to a Yummy77 food section on Amazon’s own China website. “But Amazon’s China page also contains its own Amazon-branded food section with extensive offerings. That would seem to indicate that Yummy77 was still operating independently and was only getting marketing assistance from Amazon as a strategic partner,” the report said . China’s Yummy77 is not related to the Los Angeles-based online grocery company Yummy.com, a spokesperson for the U.S. company confirmed to IBD. Yummy77’s troubles highlight the big potential — and the big risks — for online grocers in China, where the market is teeming with new companies rushing to cash in on the trend. The Yummy77 report comes after two other online fresh food sellers raised big bucks in March. Yiguo — backed by China e-commerce giant Alibaba Group ( BABA ) — raised $260 million, the report said. Another China e-commerce leader, JD.com ( JD ), backs Fruitday, a fresh produce electronic retailer which raised $100 million in new funding , said the report. “Entrepreneurs are realizing that Chinese consumers are very willing to buy almost anything over the Internet that used to be sold in traditional brick-and-mortar stores. Even highly perishable items like fruit and meat are following the trend, thanks to recent logistical improvements that are making same-day deliveries common, sometimes just an hour or two after an order is placed,” Young’s China Business said in a prior report in March . Chinese Internet companies are in a sweet spot as the country quickly moves to broadband mobile platforms, fueled by a burgeoning middle class with more disposable income. In May, JD.com launched a grocery delivery service in partnership with stores in select urban areas. It also invested $70 million in Fruitday. JD.com stock was up 1.5% in afternoon trading in the stock market today , while Amazon stock was up a fraction and Alibaba stock down a fraction. Scalper1 News
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