IPO Stock Watch: Digital Ad Firm MaxPoint Files IPO

By | February 4, 2015

Scalper1 News

MaxPoint Interactive, which provides a cloud-based service used by national brand advertisers to drive in-store sales, filed IPO plans seeking to raise up to $75 million. MaxPoint provides a marketing automation software service that enables national brands to drive local in-store sales. Its service predicts the most likely local buyers of a specific product at a particular retail location so that national brands can execute digital marketing Scalper1 News

Scalper1 News