HubSpot IPO Taps Into Social Media Advertising Trends

By | October 9, 2014

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HubSpot, which aims to improve the way companies connect with customers, connected with investors in its IPO Thursday. HubSpot (HUBS) raised $125 million with its initial public offering, pricing 5 million shares at 25, above its expected range of 22-24. The stock closed at 30.10, up 20%. The company is riding a new wave in sales and marketing techniques. Older methods — including cold calls, spam email, popup ads and other forms of disruptive Scalper1 News

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