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HP Inc. ( HPQ ) is making a play for the premium notebook computer market long dominated by Apple ( AAPL ). At a luxury products conference in Versailles, France, on Tuesday, HP introduced its Spectre notebook, which it billed as the world’s thinnest laptop. Spectre’s aluminum chassis is as thin as a AAA-battery at just 10.4 millimeters. That compares with 13.1 mm for Apple’s MacBook. Spectre has a full HD 13.3-inch diagonal edge-to-edge display and Bang & Olufsen sound. It is powered by Intel ( INTC ) Core i5 or i7 processors, depending on the model. It will be available for preorder online on April 25 starting at $1,169.99. It is expected to be in Best Buy ( BBY ) stores on May 22 starting at $1,249.99. HP also announced limited edition versions of its Spectre notebooks from designers Tord Boontje and Jess Hannah. “The HP Spectre is the thinnest notebook in the world, and unlike the majority of other super thin PCs on the market, this laptop doesn’t compromise power or features,” said Kevin Frost, HP vice president and general manager for consumer personal systems, in a statement. The Spectre notebook weighs 2.45 pounds and has high-gloss copper accents that give it a jewel-like finish. It boasts up to 9.5 hours of battery life per charge. Also Tuesday, HP refreshed its Envy line of notebooks with screen sizes of 15.6 and 17.3 inches. The 15.6-inch Envy starts at $679.99. The 17.3-inch Envy starts at $1,029.99. HP stock was down 1%, near 12, in midday trading on the stock market today . Shares touched a nearly three-year low of 8.91 on Feb. 11. On Monday, UBS analyst Steven Milunovich reiterated his neutral rating on HP stock with a price target of 11. The Palo Alto, Calif.-based company faces near-term challenges in PCs and printers but has longer-term opportunities in copiers and 3D printers, he said. RELATED: HP Stock Slumps On Continued Weak PC, Printer Sales Outlook Scalper1 News
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