Scalper1 News
Verizon Communications’ big bet on a millennial-focused mobile video service boils down to what the company is calling its “40-40 opportunity.” As ad spending shifts from traditional TV to digital media, the company sees $40 billion going to mobile ads and $40 billion going to video ads. “If you think about business strategy, where to start fishing next, where the next gold rush is — the mobile ad market is undervalued and underdeveloped,” Brian Scalper1 News
Scalper1 News