How Female ‘Whales,’ Gamers Could Boost Mobile Gaming

By | July 2, 2015

Scalper1 News

In contrast to their Xbox-playing brethren, women constitute as much as 70% of the smartphone and tablet gaming audience. But the volatile mobile market, marked by few paying customers and even fewer smash hits, has yet to properly tap into this valuable demographic, say some analysts. Women could bring some stability and an influx of revenue to this lopsided boom-bust sector, just as it is set to overtake the console market as the Scalper1 News

Scalper1 News