Higher iPhone prices could bring Apple earnings surprise

By | July 16, 2015

Scalper1 News

Apple (AAPL) could spring an earnings surprise on investors next week if it sold more higher-end iPhones than Wall Street expected in the June quarter. That’s what UBS analyst Steven Milunovich thinks will happen. Milunovich is above Wall Street’s consensus view on sales and earnings per share for Apple’s fiscal third quarter. He expects Apple to earn $2 a share on sales of $52.5 billion, while Wall Street is looking for $1.79 EPS on sales of $49.1 billion. The primary difference is iPhone’s average selling prices. UBS says the iPhone ASP will be $660 vs. Wall Street’s consensus of $636. Milunovich’s thesis is supported by a CIRP survey of U.S. iPhone buyers in June. That survey found an increasing percentage of iPhone buyers choosing the more expensive iPhone 6 Plus and iPhones with greater flash storage. The CIRP survey found that the percentage of iPhone buyers getting the jumbo iPhone… Scalper1 News

Scalper1 News