Has Black Friday Jumped The Shark? Importance Fading?

By | November 28, 2015

Scalper1 News

Black Friday’s importance as the key shopping day of the year is ending, observers say, as Thanksgiving Day sales zoom and easy mobile shopping makes other days just as important. The strong trend of online sales growth far surpassing offline sales continues, though. Cowen analyst Oliver Chen estimates that while online traffic during Black Friday weekend will rise 20% vs. a year earlier, in-store traffic will fall 2% to 4%. Online sales have Scalper1 News

Scalper1 News