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GoPro (GPRO) stock is rallying ahead of its second-quarter earnings report, scheduled for after the market close Tuesday. Shares of the action camera maker were up as much as 7.3% on the stock market today. In midday trading, GoPro stock was up nearly 5%, near 60. On Monday, the San Mateo, Calif.-based company unveiled a premium content licensing portal targeted to global advertising agencies. The GoPro Licensing portal provides another way for GoPro content creators to profit from their videos. “Since its IPO last year, GoPro has messaged that it wants to be a media company, but until this point it’s been unclear how exactly it would get there,” Dougherty analyst Charles Anderson said in a research report Monday. “After the action camera market reaches saturation, media will be one way GoPro continues to grow. “We include media revenue in our model,… Scalper1 News
Scalper1 News