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GoPro ( GPRO ) stock soared Wednesday after the action camera maker hired a key designer from Apple ( AAPL ). GoPro shares were up 20% to near 14 in late-afternoon trading on the stock market today . The San Mateo, Calif.-based company hired Danny Coster as vice president of design, effective at the end of April. He will report to GoPro CEO and founder Nick Woodman. Coster was a core member of Apple’s elite industrial design team for more than 20 years. His work can be seen on products ranging from the iPhone 4 to the iPad wireless keyboard. He holds more than 500 design patents and several utility patents. Coster will work on all aspects of design at GoPro, including hardware, software and services. GoPro says that Coster aims to improve the GoPro user experience from end to end. “I’m honored to join the GoPro team,” Coster said in a statement . “This extraordinary company is close to the hearts of so many people around the world. Its brand and products inspire us to capture and share our lives’ most important moments.” His hiring comes at a critical time for GoPro, which is seeing demand flag for its action cameras. To spur sales, the company is expected to launch a quadcopter “flying camera” and 360-degree video cameras. Even with Wednesday’s jump, GoPro stock is down more than 20% in 2016. Scalper1 News
Scalper1 News