GoPro needs to attract more soccer moms, baseball dads

By | November 9, 2015

Scalper1 News

To regain its footing, action camera maker GoPro (GPRO) needs to attract more soccer moms and Little League dads as customers, Northland Capital Markets analyst Gus Richard said in a report Monday. GoPro’s core demographic has been 14- to 25-year-olds trying to make videos that will go viral on YouTube, he said. These videos often involve youthful sports like surfing, mountain biking, rock climbing and base jumping. “If that is the only market for Scalper1 News

Scalper1 News